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Tried cachaça yet? Heard of it?
For Brasilerios it's the equivalent of champagne to the French or Tequilla to the Mexicans. Different than rum, cachaça is distilled straight from fresh pressed sugarcane juice. Most importantly, it's distinctly Brazilian and the essence of Brazil's most famed cocktail: the Caipirinha.
Faced with the unique challenge of marketing this amazing product in the American market we came up with a campaign that opens a window into Brazil's premium culture.
Forget cliché notions of Brazil, this is the contemporary Brazil everyone needs to discover.
We created a series of gorgeous films, a banner campaign, podcasts, how-to mixology videos and a nifty iPhone application.
So kick back, enjoy a caipirinha and experience Brazil's intriguing energy and unique creativity at sagatiba.com.
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