Branding. One word that could essentially change the future of your company in as little as couple weeks. A branding plan is when you take your small business from a neighborhood success to something spectacular. Your brand will gain additional customers and further your sales in a way you may never know existed. It can change the progression of a potential client to a regular customer.
What is branding? It is the art of getting your customers to trust you and your business. You may be wondering exactly why you need to gain trust of people you do not know, so let’s clarify that we talk about the ones that you expect to buy your products or services, your potential clients. Well, the reason is, that people do not feel comfortable giving their hard earned money away to a business or a person they do not trust, or even one that they do not like either.
This is especially important for those business owners who are selling services as opposed to products. Let’s say for example, that you are sell insurance plans for customers, whether it being home, car or life insurance. This can cost a decent amount of money each year when all of them are totaled. You certainly would not want to give that type of money away to someone you don’t trust, and your clients think exactly the same. Considering that as an insurance agent you make a fair amount of commission on these policies, building trust should sound pretty exciting to you.
Building trust on the web can be even harder than in real life. Your website visitors judge your site by the first impression, but as they’re becoming more interested in working with you (or buying from you), they look for the hints to help them make a decision. Let’s take a look at how you can improve your website to help your clients stick with you.
Message is crucial. Make it crystal clear what your customers can expect from working with you, who you work with and how they can get it from you. The clearer the message, the easier it will be to attract the right clients.
If you don’t have your client testimonials featured on your site yet, you’re missing a whole lot of potential clients. Positive experiences of your past and existing clients speak louder than you yourself will ever be able to.
3. Professional Outlook
Whether we talk about the overall site design, choice of colors, navigation set up, or your image on the About page, remember… you only have couple seconds to get your prospect’s attention.
4. Ease of Communication
How easy or hard is it for clients to connect with you? Are you on social media? Do you have an easy way for clients to call or email you? Feature it proudly where people can see it. Don’t expect your clients search for your contact information. Easy is the way to go.
How do you make it easy for your clients to connect with you? How are you building trust relationship with your prospects from the moment they land on your site? Share your thoughts in the comment section below.