MINI Fuel Efficiency Campaign
Great gas mileage and the joy of motoring in a MINI is fun. We created two unique Fuel Efficiency campaigns to let people know. We created online ads that let users play games, watch videos, listen to songs, search for parking garages and gas stations and always let them know how little gas they have to use to have so much fun.

LEGO Star Wars II
LEGO Star Wars I was a breakout hit. For the online campaign of LEGO Star Wars II, we created banners that showcase all the classic moments of the original Star Wars trilogy, in an interactive way. Create your own LEGO Star Wars Character or fight against Darth Vader. Just clean your room when you are done.

Sprite Remix
In 2005, Sprite added a new twist to their brand lineup -- Sprite Remix, Aruba Jam. A beverage uniquely Sprite, but mixed with fruit flavors. To promote this product we hired twelve hot hip-hop artists, and twelve urban artists. We created an online remixer that lets teens mix and match beats and artwork to create their own music video.

Mercenaries
Nothing is off limits in the game Mercenaries - blow up anything, hijack anything. We took this innovative game concept and applied it to advertising. Want to see what it's like to be a mercenary? You can. Blow up our web banners.

Jansport Modus
JanSport's Modus luggage is designed for young urbanites on the go. We created this micro site to bring a dash of fun while browsing for new luggage on their site. Browse for bags while you watch a fun, animated short.

Star Wars Episode 3 Video Game
For the last movie of the Star Wars saga, Lucas Arts launched the "Episode 3" video game in parallel. The unique selling point of this game is that you can have all the powers of a Jedi Master. We created an interactive, rich-media campaign that invites consumers to use these special powers.

BattleFront II
BattleFront II is the sequel to the best selling Lucas Arts game. In this campaign the consumers (a.k.a. "The Veterans") from BattleFront I are interviewed to describe their battle traumas and unique perspective on the upcoming battles they will fight in the new Battle Front saga.