College Hoops 2K8
2K Sports asked Brothers By Choice to come up with designs for limited edition XBOX 360 faceplates and tee shirts for their upcoming college basketball title, College Hoops 2K8. We created visuals with a distinctly urban flair for giveaway to college ball players, teen influencers and attendees at select 2K promotional events.

MINI Flip Book Ad
MINI has always been on top of their media game. This project was a unique media-placement that allowed people to interact with the magazine advertisement. Flip the pages, and watch the MINI find easy parking in the city.

PB Teen
Pottery Barn launched "PB Teen", an exclusive line of teen furniture that became wildly popular. As part of this initiative, Pbteen.com is a hybrid of e-commerce and brand content. For their "Stylehouse" section we created a series of fun, branded screen savers teens could download.

BattleFront I Wild Postings
Battlefront I is the Lucas Arts' best selling Star Wars shooter. Whether you are inclined to play as a storm trooper or a rebel, the client wanted to show consumers you can fight on either side of the classic Star Wars battles. We created these teaser wild postings where the consumer is invited to pick a side.

Dolores
CD packaging designed for a Brazilian indie-rock band "Dolores".

Adidas Maui Basketball
Adidas created 3 limited-edition shoes for a College Basketball Tournament in Maui, Hawaii. While at EVB, Nei provided the creative direction to their designers, to create this stunning site - a mix of Hawaiian vibes with basketball. Hang loose dudes!