Dubai based New Age Brand Consultancy, Ideas Strategy Design Global(ISD Global) is working on launching the KAIR brand in the UAE & India. KAIR produces quality fashion apparel. After a hugely successful launch in the Kingdom of Bahrain earlier in April of last year, orchestrated by ISD Global, the KAIR brand is all set to capture the imagination of its target group that ranges from newborns to kids and teens.
KAIR stands for high quality international fashion at a value that is incredible. The brand’s objective is to offer the very finest and the most contemporary of clothing to cater to a very dynamic audience known historically to be the most difficult to satisfy. That they are able to do is because of the vast amount of in house expertise and experience the brand possesses across the entire value chain right from the ginning of the fabric to display and merchandising at its own retail outlets in UAE, Bahrain and very soon India.
“We see the KAIR brand making a very high impact in markets like the UAE and India. There are several players within the category and the competition is intense. But despite being in that kind of an eco system, KAIR connects with its audiences because of the bottom up approach to retailing that is followed by the brand. Market insight, customer preferences and fashion trends are constantly monitored by the brand in conjunction with ISD Global to ensure that what goes onto the shelves is what actually is desired by the areas are identified and serviced adequately so that the brand resonates instantly with end users in any geography. We at ISD Global are very excited at the possibility of creating a sensation for the KAIR brand which is opening a slew of outlets in India beginning with the Focus Mall in Calicut, Kerala. A multi media integrated marketing campaign straddling Print, Outdoor, Out Of Home, Television & Radio coupled with on ground events is being strategised and readied for the end February launch, ” avered Pravin Ahir, Creative Director, Ideas Strategy Design Global(ISD Global).
Through its various in house brand marketing models viz 5C( Content, Conduit, Context leading to Customer & Commerce), CLAP( Customer Love Affair Program), UFP( Unique Feeling Proposition) and BEST( Brand Energy Stimulation Treatment), Ideas Strategy Design Global(ISD Global) helps helps brands realise their marketing,branding, advertising and customer acquisition objectives across a spectrum of global markets ranging from UAE to USA, UK/rest of Europe, Vietnam, India, Mauritius and beyond.
An immerse, innovative and inspiring engagement for brands to realise their marketing & corporate aspirations is what ISD Global brings to the table.Developing meaningful, compelling conversations with customers so that brands realise commerce at the intersection of conversation & strategy. Brand Strategy, Creative Brand communication, Brand Audit, Brand Re Engineering, Brand Launch, Brand Franchising, Brand Identity development,Brand Extensions,Mainstream Advertising, PR & Thought Leadership, Media Planning, Buying & Placement across global markets and media platforms including Television, Print, Radio, Outdoor/OOH, Online etc, Online Reputation Management, Social Media & Digital Marketing are some of the retinue of services that ISD Global offers under its pin to piano umbrella.
ISD Global’s biggest strength is its worldwide team of more than 65 people allowing it to offer brand marketing services across a wide cross section of industry genres including Automobiles, FMCG, Banking & Financial Services, Real Estate, Consumer Electronics, Luxury & Lifestyle, Fashion & Jewellery, Education & Training, IT & IT services, Travel, Tourism, Hospitality, Food & Beverages, Media & Entertainment, Furniture & Interiors, Office Automation etc.
ISD Global also publishes a magazine called Brand Knew, as an extension of its competence in the branding & communication eco system. As the name indicates, the magazine provides a holistic perspective on the world of brands and branding. Its published in two versions- one a print edition and the other digital.