We have some really exciting new updates and work we want to share. As United States agency of record we just launched a very unique multi-media advertising campaign for Sagatiba, distiller and producer of premium Cachaça including Sagatiba Pura, Velha, and Preciosa. The campaign is built around a series of films documenting the stories and inspirations behind contemporary Brasilian culture, told from the intimate and behind the scenes perspectives with some of the country's top creative thinkers. The subjects include Carla Pernambuco (chef and owner of Carlota restaurant), Ronaldo Fraga (fashion designer), Carlos Motta (furniture designer / architect), Thalma De Freitas (samba singer / musician), and Bruno 9li (painter). We worked with the incredible cinematography collective Idéia Forte to create these films. The campaign is inspired by the brand's authentic, premium and global heritage, a campaign whose purpose is to open, share and invite American consumers into the window of premium, contemporary Brazil. Most notably, the campaign seeks to curate a side of Brazil that is often inaccessible to Americans because of language barriers. Much like cachaça has played a crucial role in shaping Brazilian history, culture, and way of thought, the campaign strives to define the way people think about and use the spirit. By providing a way to learn about the personal approach of the artist's work, consumers are able to experience Brazil's intriguing energy and unique creativity. Along with this new approach to marketing cachaça are seasonal mixology films teaching consumers how to mix and remix Sagatiba cocktails, as well as a series of monthly updates with inspiring new thinkers and cosmopolitans. The films can be viewed at www.sagatiba.com.