ANDREAS TAGGER, CREATIVE DIRECTOR / FOUNDER / CEO

Andreas started his advertising career in 2000. While he was finishing his studies in multimedia at the University of the Arts, Philadelphia, he was working as an interactive designer for Marc Ecko and the Ecko Unlimited clothing line.

After he graduated, he relocated to San Francisco, and joined Butler, Shine, Stern and Partners for five great years in Sausalito. There he helped them create websites and online campaigns for clients like Ubisoft, Pottery Barn, Progressive Auto Insurance and Discreet. In 2003, when BSSP acquired SF Interactive, Andreas was promoted to senior art director, working for brands like MINI, Converse, Lucas Arts, Sun Microsystems, Sprite and Coca-Cola.

In November 2007, Andreas left and founded Brothers by Choice with his former business partners to create an independent vision of advertising and design. Three years later, Brothers By Choice is a nimble boutique that has done great work for clients both big and small.

J.P. GUISEPPI, CREATIVE DIRECTOR / PRINCIPAL

J.P. started his advertising career in 2001. While working as a design assistant on UnFiltered, (an interactive anti-smoking grant program for the University of North Texas), he was finishing his BFA in Communication Design at the top of his class.

After he graduated, he began working as a designer for various firms in Dallas, Texas, specializing in corporate identity and integrated brand development. In 2005, he relocated to San Francisco to join Butler, Shine, Stern and Partners and worked his way from the design group into an Associate Creative Director position running the RadioShack account. While at BSSP he helped develop such brands as Converse, MINI, Sun Microsystems, Epson, Priceline, Greyhound, Diageo, Take Care Clinic, Columbia Sportswear and RadioShack.

At BSSP J.P. met Andreas. Now, after years of working together and years of friendship, they have joined forces at Brothers by Choice.