We are living in global village where everything is just a click away. Advancement in technologies has given us a lot of opportunities but it has brought extensive competition as well especially for the multinational company owners who have to present themselves and their country as well around the world.
Presentation matters a lot for them for they are not only building a good reputation for them but for their country as well because it is their business through which people around the globe will recognize their country. Here international company logos play a vital role in projecting a better image for both of them.
Rule of thumb is that the quality of a logo symbolizes the quality of a company; therefore, it becomes necessary to come up with a corporate identity that has the ability to portray a quality picture of one’s company to its target audience.
There are many common features that you will find in global corporate identities which are very important to understand if you also want to go for a brand mark for your multinational business. Being a professional graphic design, I am dividing these features into three main categories that are color, font and style.
Common features that you will find in global corporate identities are highlighted below with little description of each:
Colors are the best way to impart a certain message to the viewers mind because every color has a particular meaning. Bright colors are preferred for these brand marks because the trends in international arena changes with time. Latest logo fashion is inclined towards bright colors including shades of blue, pink and green.
Font selection can be a nightmare for a graphic designer for he has to maintain international caliber. Fonts should be simple and clear to be understood in different parts of the world and at the same time, they must be stylish to attract the viewers as well.
The style is the overall feel of a logo; therefore, you must make sure it adheres to the contemporary tradition so as to look up to date to the global target audience. Also make sure, the style you are selecting for your corporate identity looks creative and alluring to the eyes.
Here target audience plays a major role in deciding the features of these brand marks because you are not only dealing with your own country but other countries as well, for example an international truck logo will look totally different from import and export company logo. Therefore, it must be designed as such which delivers high quality results, which looks unique and which is easy enough to be understood by your target market. There are other features of a brand mark as well like objects, symbols, tagline, type of a logo etc. which has to be taken seriously by you. The preceding ones are however the most important for a global corporate identity.
Therefore, you should give in a lot of thought before you go for a brand mark identity especially if you have to present it on an international platform.